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CURSO RECOMENDADO

Marketing Digital

Tiempo: 36 Horas

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    Usuarios Opinan
    This is one of a number of recent books from authors who had a front row seat at the birth of the digital economy. In this case the journey unfolds through the proxy of Four—Amazon, Google, Apple, and Facebook.
    _Gabriela Costa, Asesora de Marketing
    The prose is quick and witty. Some of the witty is admittedly built on more than a whiff of cynicism: “At its core, Apple fills two instinctual needs: to feel closer to God and be more attractive to the opposite sex.”
    _Laura Martinez, Estudiante
    And the book is chock full of interesting trivia: “The cocktail of low-cost product and premium prices has landed Apple with a cash pile greater than the GDP of Denmark, the Russian stock market, and the market cap of Boeing, Airbus, and Nike combined.”
    _Gloria Pazmiño, Ama de Casa
    This book is entertainingly written, but it comes off much more as a rant about how bad these companies are than a straightforward look at how they operate. If it were a newspaper article, this would go in the opinion section, not the business section.
    _Lorena Bautista, Cosmetóloga
    This book is entertainingly written, but it comes off much more as a rant about how bad these companies are than a straightforward look at how they operate. If it were a newspaper article, this would go in the opinion section, not the business section.
    _Lorena B, Cosmetóloga
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